Terms & Conditions

Last updated: May 2026

Welcome to Rooha. By accessing our website and placing an order, you agree to the following Terms & Conditions. Please read them carefully before purchasing from our website.

Throughout these Terms, “Rooha”, “we”, “our”, and “us” refer to the Rooha brand and website.

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1. General Information

Rooha is a fashion brand specialising in limited-drop, pre-order, and made-to-order South Asian womenswear.

Our products are designed and managed in the United Kingdom and produced through our manufacturing operations in Lahore, Pakistan.

By using this website, you confirm that:

* you are at least 18 years old or have permission from a parent/guardian,
* the information you provide is accurate,
* and you agree to comply with these Terms & Conditions.

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2. Products & Availability

All products displayed on our website are subject to availability.

As Rooha operates on a limited-production and pre-order model:

* quantities may be limited,
* designs may not be restocked,
* and slight variations may occur between displayed images and final products due to lighting, fabric dyeing, embroidery, handwork, and screen settings.

We reserve the right to:

* modify products,
* discontinue products,
* update pricing,
* or cancel orders where necessary.

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3. Pre-Orders & Made-to-Order Items

Many Rooha products are:

* pre-order,
* custom-made,
* or produced specifically after purchase.

Estimated production timelines are displayed on each product page before checkout.

By placing an order, you acknowledge and accept the stated production timeframe.

Production timelines are estimates only and may vary due to:

* production demand,
* material availability,
* handwork complexity,
* customs,
* courier delays,
* or circumstances outside our reasonable control.

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4. Pricing & Payments

All prices displayed on the website are listed in GBP (£) unless otherwise stated.

Payments must be made in full at checkout through our approved payment providers.

We reserve the right to:

* correct pricing errors,
* refuse suspicious transactions,
* or cancel fraudulent orders.

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5. Shipping & Delivery

Orders are produced and dispatched from Lahore, Pakistan.

Estimated shipping timelines are provided for guidance only and are not guaranteed.

Customers are responsible for:

* providing accurate delivery information,
* any applicable customs duties,
* import taxes,
* VAT,
* or clearance charges required by their country.

Rooha is not responsible for delays caused by:

* customs processing,
* courier issues,
* public holidays,
* weather conditions,
* or other events outside our control.

Please refer to our Shipping Policy for additional details.

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6. Returns, Refunds & Cancellations

Due to the nature of made-to-order and pre-order garments, certain products may be exempt from standard cancellation and return rights under the UK Consumer Contracts Regulations 2013 where applicable.

Orders may only be cancelled within the permitted cancellation window stated in our Refund Policy.

Refunds and returns are accepted only in accordance with our Refund & Returns Policy.

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7. Sizing & Product Care

Customers are responsible for reviewing:

* size guides,
* measurements,
* product descriptions,
* and care instructions before placing an order.

Minor measurement variations may occur due to the handmade nature of certain garments.

Rooha is not responsible for damage caused by improper garment care, washing, alterations, or misuse after delivery.

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8. Intellectual Property

All website content including:

* logos,
* branding,
* images,
* product designs,
* videos,
* graphics,
* and written content

remain the intellectual property of Rooha unless otherwise stated.

Unauthorised copying, reproduction, resale, or commercial use is strictly prohibited.

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9. Fraud Prevention

We reserve the right to:

* refuse transactions,
* cancel suspicious orders,
* request identity verification,
* or report fraudulent activity where necessary.

Fraudulent chargebacks or abuse of payment systems may result in legal action and supporting evidence being submitted to payment providers.

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10. Limitation of Liability

To the fullest extent permitted by law, Rooha shall not be liable for:

* indirect or consequential losses,
* delays outside our control,
* customs-related issues,
* courier delays,
* loss of profits,
* or damages arising from misuse of our products or website.

Nothing in these Terms excludes rights that cannot legally be excluded under applicable law.

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11. Privacy

Your personal information is handled in accordance with our Privacy Policy.

By using our website, you consent to the collection and use of information as outlined in our Privacy Policy.

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12. Governing Law

These Terms & Conditions are governed by the laws of England and Wales.

Any disputes arising in relation to these Terms shall be subject to the exclusive jurisdiction of the courts of England and Wales.

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13. Changes to Terms

We reserve the right to update or modify these Terms & Conditions at any time without prior notice.

Updated versions will be published on this page with the revised date.

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14. Contact Us

For enquiries regarding these Terms & Conditions, please contact:

Email: Roohacustomerservice@gamil.com
WhatsApp: +447462880779

Business Location: Birmingham, United Kingdom