Privacy Policy

Last updated: May 2026

Rooha (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal information in accordance with applicable United Kingdom data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase from Rooha.

1. Information We Collect

When you visit our website or place an order, we may collect the following information:

Personal Information

* Full name
* Billing address
* Shipping address
* Email address
* Phone number

Order Information

* Products purchased
* Order history
* Payment confirmation
* Delivery preferences

Technical Information

* IP address
* Browser type
* Device information
* Cookies and website usage data

We do not store your full payment card details. Payments are securely processed through third-party payment providers such as Shopify Payments, PayPal, Stripe, or other authorised processors.

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2. How We Use Your Information

We use your information to:

* process and fulfil orders,
* communicate about your purchase,
* arrange international shipping and delivery,
* provide customer support,
* improve our website and services,
* prevent fraud and unauthorised transactions,
* comply with legal obligations.

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3. International Production & Shipping

Rooha products are produced and dispatched from Lahore, Pakistan.

To fulfil your order, certain customer information such as:

* name,
* shipping address,
* contact number,
* and order details

may be securely shared with our production, logistics, and courier partners involved in manufacturing and international shipment processing.

We take reasonable steps to ensure your data is handled securely and only used for order fulfilment purposes.

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4. Sharing Your Information

We may share your information with trusted third parties including:

* payment processors,
* shipping couriers,
* logistics providers,
* website hosting providers,
* analytics providers,
* fraud prevention services.

We do not sell or rent your personal information to third parties.

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5. Data Storage & Security

We implement reasonable security measures to protect your personal information against:

* unauthorised access,
* misuse,
* disclosure,
* alteration,
* or loss.

However, no online transmission or storage system can be guaranteed 100% secure.

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6. Cookies

Our website uses cookies and similar technologies to:

* improve website functionality,
* analyse traffic,
* personalise user experience,
* and support marketing activities.

You can manage or disable cookies through your browser settings.

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7. Marketing Communications

If you subscribe to our mailing list or provide consent, we may send you:

* product updates,
* launch announcements,
* promotional offers,
* and marketing communications.

You may unsubscribe at any time using the unsubscribe link in emails or by contacting us directly.

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8. Your Rights

Under UK data protection law, you may have the right to:

* request access to your personal data,
* request correction of inaccurate information,
* request deletion of your data where applicable,
* object to certain data processing activities,
* withdraw consent for marketing communications.

To exercise any of these rights, please contact us directly.

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9. Data Retention

We retain customer information only for as long as necessary to:

* fulfil orders,
* comply with legal obligations,
* resolve disputes,
* enforce agreements,
* and maintain business records.

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10. Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those external websites.

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11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.

Updated versions will be posted on this page with the revised update date.

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12. Contact Us

For privacy-related enquiries or requests, please contact:

Email: roohacustomerservice@gmail.com
WhatsApp: +44 7462880779

Business Location: Birmingham, United Kingdom